APR Consultants has acquired significant experience in the tourism industry. Based at the heart of the tourism industry in New Zealand has meant that APR Consultants is often involved in researching and analysing information to tourism-related projects.
Over ten years ago, APR Consultants created the first of the regional VFR (Visiting Friends and Relatives) Visitor Monitors which have now rolled out nationally, and has subsequently undertaken many projects which monitor tourism numbers, behaviour and preferences.
Previous clients have included individual tourism businesses and ventures, venue and convention organisations, regional and district councils and tourism industry organisations.
Types of projects have included:
Project: Economic Impact of Tourism on the Rotorua Economy